Accolade Reaction Promotion Group Named ‘National Distributor of the Year’

Corporate Merchandise Services Firm Receives Sixth Consecutive PPPC Award

(TORONTO) – Accolade Reaction Promotion Group, Inc. (ARPG) – a division of Golf Town Canada Inc. and Canada’s leading corporate merchandise services firm – has been named “National Distributor of the Year” by the Promotional Product Professionals of Canada (PPPC).

Honoured for an unprecedented sixth consecutive year, ARPG continues to emphasize building strong partnerships with its clients and supply chain partners. The annual award is voted on by industry suppliers, manufacturers and multi-line sales representatives.

“Our goal is to help clients create, renew and strengthen their communications through corporate merchandise programs,” says Marc Roy, President of ARPG. “Our supply chain partners help us to grow our product and service offerings, and receiving this accolade from our peers  is a testament to our shared success.”

ARPG showcases a wide range of logo-ready products – such as accessories, apparel, , electronics, golf equipment, personal goods, jewelry, luggage and writing instruments – for companies to strengthen customer relationships, leverage sponsorships and reward employee performance. Named a 2008 Top 40 Distributor by ASI, the company is the first Canadian corporate merchandise services firm to achieve ASI Top 40 Status.

Golf Town, already a leader in logo products for golf events and other programs, purchased ARPG in May 2008 and has created a one-stop-shop for the promotional needs of businesses, meeting planners, sales and marketing executives, and human resource professionals.

Industry-best pricing includes selections from golf and non-golf brands like Adams, Apple, Ashworth, Ben Hogan,  Bose, Bridgestone, Bugatti, Bulova, Callaway, Citzen, Cleveland, Cobra, Cross, Danier Leather, Delta Tools, Dunning, FootJoy, Greg Norman, Hugo Boss, Kodak,  LaCoste, Maxfli, Mizuno, Motorola, Movado, Never Compromise, Nike Golf, Nintendo, Phillips, Pinnacle, Pioneer, Precept, Sony, Srixon, TaylorMade adidas Golf, Timex, Titleist, Top Flite, Toro, Tour Edge, Under Armour, Whirlpool, Wilson, Yamaha and more.

For more information:  www.arpg.ca (877.733.7800), www.golftown.com (905.479.0343).

About Accolade Reaction Promotion Group
Accolade Reaction Promotion Group, Inc. (ARPG) is Canada’s leading corporate merchandise services firm. It has been voted Canada’s Distributor of the Year by the Promotional Product Professionals of Canada for an unprecedented six consecutive years and was named as Canada’s first and only Top 40 Distributor by the Advertising Specialty Institute (ASI). The clear leader in the Canadian Corporate Merchandise Services industry, ARPG employs 145 dedicated and energetic individuals including 46 sales executives within its offices in Calgary, Montreal, Ottawa and Toronto. For more information: www.arpg.ca.

About Golf Town
Canada's largest golf retailer, Golf Town was founded in 1999 and has grown from one location in Scarborough, ON, to 40 superstores coast to coast. At an average size of nearly 18,000 square feet, these retail centres feature all the major name-brand products at the best price, ensuring customers find what they want, when they want it.

A centre of the Canadian golf community for individuals and organizations, Golf Town locations serve as sanctuaries where players of all ages and abilities try, buy, learn about and improve their games. The largest employer of CPGA professionals, Golf Town offers on-site lessons tailored to an individual's needs through its In-Store Academy.

The retailer has also established Canada's leading customer advantage initiative via its Leaderboard Membership Privileges Program. Benefits of this free membership include the chance to win a $500 gift card in a national monthly drawing; timely e-newsletters; members-only special offers on equipment, accessories, golf lessons, in-store events; and more.

Golf Town was acquired by OMERS Private Equity, the entity responsible for private equity investments of the OMERS pension fund, in September 2007. For more information: www.omerscapital.com.

Already a leader in logo products for golf events and other programs, Golf Town purchased Accolade Reaction Promotion Group, Inc., in May 2008 and has created a one-stop-shop for the promotional needs of businesses, meeting planners, sales and marketing executives, and human resource professionals. Named a 2008 Top 40 Distributor by the Advertising Specialty Institute (ASI), ARPG is the first and only Canadian corporate merchandise services firm to achieve ASI Top 40 Status. For more information www.arpg.ca.