January 3, 2005
SwervePoint and Accolade Reaction Promotion Group Launch Joint Venture

Announce Intention to Establish The Leading Global Communications Merchandise Firm.

Boston, MA – December 28, 2004 – Accolade Reaction Promotion Group Inc. (ARPG), Canada’s largest promotional products company and SwervePoint LLC, a boutique communications merchandise firm based in Boston, MA have launched a new US company under the name Accolade Worldwide.

Accolade Worldwide will integrate and leverage the financial, operational and account management strength of ARPG with the merchandising and marketing creativity of SwervePoint to offer clients a global platform upon which to run their company store fulfillment programs.

Accolade Worldwide will be jointly owned by both parties and will locate its corporate headquarters in Boston. Select personnel of both companies will move to the new company.

SwervePoint and Accolade Reaction Promotion Group will maintain their brands, autonomy, offices and respective clients.

“We see an opportunity to create a consistent customer experience and real value for global clients. What makes us different is that we are committed to developing the type of global solution that can only be accomplished by building an enterprise with that singular focus,” said Jamie Mair,Principal of SwervePoint.

“The new company will work to organize its services to support its clients at ever stage of the program lifecycle, from initial strategy through implementation and management. Our clients will benefit from the innovation merchandising and technical proficiency of our multidisciplinary team. Certain mutual clients of both firms have already indicated an interest to move their programs to the Accolade Worldwide platform. You can expect us to expand our international capabilities as well as create new service offerings,” said Marc Roy, Principal of ARPG.

The joint venture will launch its first client program in January, 2005 for one of North America’s leading diversified financial services companies. The program will increase supply chain efficiencies, simplify multi-country fulfillment and feature multi-lingual customer service all through an Ariba-enabled online company store.

About Accolade Reaction Promotion Group
Accolade Reaction Promotion Group (ARPG) is a full-service corporate merchandise solutions provider. For over 45 years, ARPG and it’s related companies have successfully developed and executed merchandise programs for corporate clients such as Bank of Montreal, MasterCard International and Royal Bank of Canada. In 2003 and 2004, the Promotional Products Association of Canada named ARPG the company of the year. www.arpg.ca

About SwervePoint, LLC
Based in Boston, SwervePoint is a boutique communications merchandise firm specializing in the creative design and execution of integrated merchandise programs that enable Fortune 1000 clients to gain awareness, stimulate sales and build relationships between consumers, companies and brands. www.swervepoint.com