Accolade Reaction Promotion Group’s President Named to ASI Counselor Power 50 List for 2008

Marc Roy Honoured for Redefining Innovation in the Ad Specialty Industry

(TORONTO) – Accolade Reaction Promotion Group (ARPG) – a division of Golf Town Inc. and Canada’s leading corporate merchandise services firm – announces that President Marc Roy has been named to the Advertising Specialty Institute’s (ASI) Counselor Power 50 List for 2008.

The annual list, determined by a panel of editorial experts from ASI’s Counselor magazine, represents the ad specialty industry’s most influential leaders. The only individual from a Canadian organization, Roy was honoured for redefining innovation in the marketplace and setting best practice standards for fellow distributors and suppliers to emulate.

“I am extremely flattered to be named to a list with so many prominent industry heavyweights and respected colleagues,” says Roy. “It’s a testament to the devotion of all ARPG employees who, day in and day out, strive to advance our business and cement our position as the premier corporate merchandise services firm in the country.”

The full 2008 Power 50 list can be viewed at http://www.asicentral.com/asp/open/EducationAndEvents/power50_2008.asp

Golf Town, already a leader in logo products for golf events and other programs, purchased ARPG in May and has created a one-stop-shop for the promotional needs of businesses, meeting planners, sales and marketing executives, and human resource professionals. Named a 2008 Top 40 Distributor by the Advertising Specialty Institute (ASI), ARPG is the first Canadian corporate merchandise services firm to achieve ASI Top 40 Status.

For more information, please visit:
www.arpg.ca (877.733.7800)
www.golftown.com (905.479.0343)

About Accolade Reaction Promotion Group
Accolade Reaction Promotion Group (ARPG) is Canada’s leading corporate merchandise services firm. It has been voted Canada’s Distributor of the Year by the Promotional Product Professionals of Canada for an unprecedented five consecutive years as well as receiving top designation in Canada for sales volume by the industry group ASI Canada (formerly Team Task Force) since 2003. The clear leader in the Canadian Advertising Specialty industry, ARPG and its subsidiaries employ 145 dedicated and energetic individuals including 46 sales executives within its offices in Calgary, Montreal, Ottawa and Toronto.

About Golf Town
Canada’s largest golf retailer, Golf Town was founded in 1999 and has grown from one location in Scarborough, ON, to 39 superstores coast to coast. At an average size of nearly 18,000 square feet, these retail centres feature all the major name-brand products at the best price, ensuring customers find what they want, when they want it.

A centre of the Canadian golf community for individuals and organizations, Golf Town locations serve as sanctuaries where players of all ages and abilities try, buy, learn about and improve their games. The largest employer of CPGA professionals, Golf Town offers on-site lessons tailored to an individual’s needs through its In-Store Academy.

The company’s dedicated Corporate Sales Division features thousands of golf and lifestyle products for companies to strengthen customer relationships, leverage sponsorships and reward employee performance. These are highlighted by a wide range of logo-ready products – such as accessories, apparel, appliances, electronics, equipment, home goods, jewelry, luggage and musical instruments.

Golf Town has also established Canada’s leading customer advantage initiative via its Leaderboard Membership Privileges Program. Benefits of this free membership include the chance to win a $500 gift card in a national monthly drawing; timely e-newsletters; members-only special offers on equipment, accessories, golf lessons, in-store events; and more.

Among the largest charitable givers in the Canadian golf industry, Golf Town is an official partner with the Prostate Cancer Research Foundation of Canada (www.prostatecancer.ca) in the Drive for a Cure. Through its ‘Chips In’ donation program, the company also supports charitable golf tournaments of all sizes that are devoted to enhancing the lives of children, families and the community.

Golf Town was acquired by OMERS Capital Partners, the entity responsible for private equity investments of the OMERS pension fund, in September 2007. For more information: www.omerscapital.com.